Manuela Giannini was born in Rio de Janeiro – Brazil, naturally inspired by the artistic and creative effervescence of the city. Her professional background includes production, styling, fashion and interior design. Manuela moved to New York in 2007 to pursue her passion: graduated in Interior Design at Parsons The New School, opened her own studio in Soho and founded Giannini Home, her homeware brand, in 2018. Now, Manuela Giannini mixes Brazil and New York atmospheres to define the style of her new fashion brand, MaBasics, right in the middle of the concrete jungle.
While looking for the perfect vintage boyfriend pair of jeans, the Brazilian fashion designer based in New York Manuela Giannini embraced the idea that she could create her own jeans which everyone would feel comfortable in. “I wanted something I could bring to any destination around the world. Something easy and wearable”, she says.